The Old East Village Business Improvement Area is excited to announce a new partnership with Driftscape, a leading tourism app designed to enhance the exploration experience for both visitors and locals. This collaboration leverages Driftscape’s innovative mobile app to enrich the cultural and business landscape of Old East Village.
“As we roll out new initiatives to enhance the Old East Village business district and support our members, we are excited to collaborate with Driftscape. Their expertise and experience make them the clear choice for providing an interactive platform for our business and property owners, as well as for visitors to OEV,” the BIA’s General Manager, Kevin Morrison, says. “We are enthusiastic about this new partnership and eagerly anticipate the positive outcomes and successes it will bring to the Old East Village."
Empowering Decision-Making with Analytics
A cornerstone of this partnership is the integration of Driftscape's advanced visitor analytics. By utilizing this powerful tool, the OEV BIA will gain valuable insights into visitor behaviour and preferences. This data-driven approach will support the BIA's ongoing efforts to make informed decisions that benefit the community and its businesses.
Revitalizing Walking Tours for Evergreen Appeal
The OEV BIA is on its way to modernize how visitors experience its popular attractions! Through Driftscape, the BIA aims to revamp its existing Dumpling Trail and Culture Cruise tours, ensuring they remain relevant and engaging for years to come. Leveraging the app’s user engagement features, visitors will be able to better connect with their surroundings.
Interactive Business Directory Enhancement
The OEV BIA’s business directory is set to become more interactive and user-friendly through Driftscape’s automated business directory feature. The app will act as a dynamic business directory, providing visitors with real-time information about businesses. This enhancement aligns with the BIA’s ongoing goal to support local businesses and improve the overall visitor experience.
Supplementing Existing Efforts and Operations
Rather than focusing solely on new short-term projects, the partnership with Driftscape is intended to supplement the BIA’s ongoing initiatives. The app will enhance existing efforts and operations, ensuring that the Old East Village continues to thrive as a vibrant community hub. By integrating Driftscape’s capabilities, the BIA aims to create a more interactive, informative, and enjoyable experience for all who visit the area.
About Old East Village BIA
The Old East Village Business Improvement Area is proud to represent the unique businesses and property owners on our commercial corridor. We promote, support, and advocate for businesses in Old East Village. Our mandate is to create a vibrant, diverse, and sustainable commercial corridor at the heart of an inclusive community, where people live, work, shop, play, and produce.
About Driftscape
Driftscape is a digital storytelling platform whose core product is a local discovery and travel app. The Driftscape app provides a platform for destinations, tourism, and cultural organizations to share their stories interactively and engagingly with a growing base of active users. We believe your stories deserve more, so we deliver more visitor engagement features than any other solution on the market.
For users, the app is a personal guide that helps them explore their surroundings from the point of view of local experts. The app also helps users discover places of interest, events, and tours from a growing list of content partners. Driftscape is an ad-free platform dedicated to making local culture easier to discover.
The Driftscape app currently offers over 7,000 points of interest, events, and tours across North America. For more information contact marketing@driftscape.com or visit https://www.driftscape.com/
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